015: The Trust Factor to Drive High-Performance with Paul Zak

The most successful teams have one thing in common. Trust. 

They develop trust from the outset. They nurture it. They foster it.

But many organizations are yet to see the value of creating trust within the workplace. They experience poor performance tend to overly focus on changes to the business strategies, products/services, organizational systems, etc.

Quite often they underestimate the impact of trust on their results.

In this new episode of “The World Class Leaders Show”, we welcome Paul Zak to discuss his best-selling book “The Trust Factor: The Science of Creating High-Performance Companies” and how to use trust to inspire teamwork, build a loyal client base and accelerate business outcomes. 

Paul Zak, is a Professor of Economics, Psychology, and Management at the Claremont Graduate University. He is a top scientist in his work across the globe, owning 4 technology companies, including the first Neuroscience As A Service (NAAS). He is a five-time TED speaker and has spoken at large organizations such as Nato Supreme Head Quarters and Google. 

In this episode, you’ll learn:

  1. What is trust
  2. How to activate the trust factor
  3. How to build trust in the workplace and remotely
  4. The relationship between trust and high-performance teams
  5. How to build trust with clients

Share your thoughts about this episode at: [email protected]

Read the full article about this episode: https://www.andreapetrone.com/the-trust-factor-to-drive-high-performance/

If you don’t want to miss any new episode article, subscribe today at: https://www.andreapetrone.com/insight/


To connect with Paul Zak, you can connect with him on Linkedin:  https://www.linkedin.com/in/paul-zak-91123510/

Or have a look at his studies at: https://neuroeconomicstudies.org/ 

Or you can head over to his work at: https://www.getimmersion.com/the-immersion-team


For more information about Andrea’s work, go to:


To connect with Andrea on Social Media:

LinkedIn – https://www.linkedin.com/in/andreapetrone

Twitter – https://twitter.com/ie_andrea


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