The big misconception about the target market
Finding the best target market is often the major stumbling block of my clients. This makes totally sense. In fact, this is, by far, the
The three things you need to attract clients
What is your ratio between attracting and chasing clients? Not surprisingly, many businesses tend to chase more than attract. Not because they don’t want to.
Three dangerous perceptions that can get you stuck right now
A crisis like this demands significant action, now. Great leaders are forged during a crisis because they are willing to try things that normally wouldn’t
Who said you can’t thrive in the downturn?
It’s a hard time for small-medium businesses right now. We expected that. Clients are stopping major projects and initiatives. They are quickly closing the tap,
Why you need to develop a strong sense of urgency right now
Someone at the webinar last Thursday asked me a great question about a sense of urgency. How can we instill it in the mind of
Why consultants don’t like niches
There are few ways to dominate a market. You can go head to head, you can change the game, or you can choose a niche
How much value do you bring to your clients?
What is the real value for your clients when they hire you? I recently spent some good time with a consulting client who was struggling
Where are you heading?
When I ask this question to executives and business owners, their eyes start rolling. Most often, I don’t get a straight, clear and simple answer.
How To Leverage Media and Public Relations in the Tech Industry. My Interview with Marketing and Communications Specialist Alessandro Magarini
Today, I am happy to welcome Alessandro Magarini. Alessandro has driven public relations plans and marketing lead generation activities across several communication agencies in Europe
The Adoption of New Technologies in Business: My Interview with Digital Transformation Advisor Antonio Grasso
Today, I am excited to welcome Antonio Grasso. Antonio is a Digital Transformation Advisor, Founder & CEO of Digital Business Innovation Srl. Antonio is regarded
How to Develop Talents Without Spending a Fortune and Getting Better Results
January is a critical month for organizations to plan and define a budget for developing their own people. Most often, the result of this process
Why a Strong Sense of Urgency Shakes Complacency and Fights Mediocrity
A high sense of urgency is one of the common traits of successful people. When in place, it has a terrific impact on performance. Not
The Oil and Gas Crisis is not a Market Problem. It’s a Leadership Problem.
Fall. Doom. Decline. The words used to describe the current situation of the Oil and Gas industry are many. None of them inspire hope. With
4 Powerful Lessons to Build Influence and Spectacular Results
It’s all about INFLUENCE. Influence is the real secret to leadership, and yet one of the most misunderstood skills and success factors. In fact, leadership
How Executives can start their journey with emerging technologies: My Interview with IoT Business Strategist Dimitrios Spiliopoulos
Today, I welcome Dimitrios who is a passionate IoT business Strategist. He helps companies to start their IoT journey, either for adopting IoT solutions or
Why Executives Are Failing to Reach their Strategic Goals
Strategy is the core of any organization and it’s the driver to a sustainable growth. Yet most strategic initiatives fail because of poor implementation that
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