
The discipline of market leaders
Choose your customers. Narrow your focus. Dominate your market. This was Michael Tracey and Fred Wiersema’s promise when they wrote, in 1994, “The Discipline of Market
Choose your customers. Narrow your focus. Dominate your market. This was Michael Tracey and Fred Wiersema’s promise when they wrote, in 1994, “The Discipline of Market
Do you often compare yourself or your company with other people or competitors? If you do, you’re not alone. I believe it’s part of human nature. When
I’m sure you have a new set of goals to achieve in 2021. That’s awesome and I sincerely wish you to achieve them. One hard
Are your employees engaged right now? It’s not the only question that matters at the moment, but it’s undoubtedly one of the most critical areas to
Do you take full ownership of your outcomes? I have been thinking a lot about ownership and I believe it’s the real evolution of responsibility.
There’s no secret sauce for building a successful business, project, or career. Yet, we often try to take a shortcut. Sometimes, we think a shortcut
In this article, I’d like to take one step forward and focus on how to make sure the changes stick after projects are completed. Here’s
I had last week a great conversation with Søren Vasø, Founder and CEO of Acadal. Søren hosts an amazing podcast on Spotify called “Beyond Hours”
Words matter. Yet, many communications are broken just because we use the wrong words. Early in my career, I thought that using well-articulated sentences blended with some
How many of your proposals become a sale? The answer isn’t only a good indication of your sales performance. Actually, it tells you more about
Early in my career, I heard a lot about diminishing returns in economics. I always found this concept fascinating, as we can apply this principle
If you want to build a successful business, company branding is absolutely important. If you are dealing with corporate clients, they expect that behind you
If there is one thing that consultants have learned in 2020 is the importance to run online webinars to attract clients. Running online events that
The worst thing we can do is assume what our prospects do when they interact with us. Here’s the hard truth. Most of the time,
Are you happy with your level of confidence? During bad times, confidence is often eroded. We often see the glass half-empty and things worse than
How valuable is your business? Financial experts say that any professional service firm is valued based on three elements: Intellectual Property Recurring Revenues Value of
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Hi, I’m Andrea Petrone, a human performance advisor and executive coach to CEOs, Senior Executives and their teams, facilitator and speaker. I help them to build a winning mindset, drive growth and accelerate performance.
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