If there is one thing that consultants have learned in 2020 is the importance to run online webinars to attract clients. Running online events that rock is a key pillar for scaling a consulting business. However, for many consultants, this seems to be a landmine. Here’s why. Afraid to fail Some consultants do want to …
The worst thing we can do is assume what our prospects do when they interact with us. Here’s the hard truth. Most of the time, they won’t do what you asked. Why? Let me take a great quote from Ray Edwards: Prospects never read anything at first; They never believe anything at first; They never …
How valuable is your business? Financial experts say that any professional service firm is valued based on three elements: Intellectual Property Recurring Revenues Value of your brand Not surprisingly, if these three criteria are met, you have a scalable business. And when you have a scalable business, your target market will know well who you are …
What are you really selling? I am a big fan of David Garfinkel and I love this quote from him: “You can make a fortune selling people what they want, but you can go broke selling them what they need”. In fact, when we want to sell what clients need, two things normally happen: – …
Why is it so difficult to change the way how we think and act? In these times, change is necessary. We all know that. Yet, we struggle to embrace change in our personal and professional lives. In my experience, I realized there are up to five reasons that prevent us to change our status quo: Not everyone …
What are the changes you need to make in the next 90 days? VIEW POST
High self-orientation erodes trust and kills sales. Everybody knows that but a small portion of consultants have learned how to apply this concept in their business. Why? Because they have such a strong desire and temptation to throw on clients all their experience, knowledge, ego. To them, this sounds just right. They believe that the …
High self-orientation erodes trust and kills sales VIEW POST
Hi, I’m Andrea Petrone, a human performance advisor and executive coach to CEOs, Senior Executives and their teams, facilitator and speaker. I help them to build a winning mindset, drive growth and accelerate performance.
