Marketing

How to increase your conversion rate to 80%

How many of your proposals become a sale? The answer isn’t only a good indication of your sales performance. Actually, it tells you more about your marketing and the quality of the discussions you have with prospects. When I ask this question to consultants, they normally give me a ballpark figure of around 20-30%. Someone …

How to increase your conversion rate to 80% VIEW POST

Share:

High self-orientation erodes trust and kills sales

High self-orientation erodes trust and kills sales. Everybody knows that but a small portion of consultants have learned how to apply this concept in their business. Why? Because they have such a strong desire and temptation to throw on clients all their experience, knowledge, ego. To them, this sounds just right. They believe that the …

High self-orientation erodes trust and kills sales VIEW POST

Share:

The big misconception about the target market

the-big-misconception-about-the-target-market

Finding the best target market is often the major stumbling block of my clients. This makes totally sense. In fact, this is, by far, the most important success factor for any business. But what is a target market? For many consultants, the target market is not what it’s supposed to be. Let me explain. I …

The big misconception about the target market VIEW POST

Share:

The three things you need to attract clients

the-three-things-you-need-to-attract-clients

What is your ratio between attracting and chasing clients? Not surprisingly, many businesses tend to chase more than attract. Not because they don’t want to. It’s because they struggle to attract, so their time is primarily spent to go on the attack. Unfortunately, when you chase, clients run away. This is the hard truth. Think …

The three things you need to attract clients VIEW POST

Share:
LOGO-08-1-1536x571

HOW TO BECOME A WORLD CLASS CEO

Insider strategies in your inbox every Thursday