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The big misconception about the target market

the-big-misconception-about-the-target-market

Finding the best target market is often the major stumbling block of my clients. This makes totally sense. In fact, this is, by far, the most important success factor for any business. But what is a target market? For many consultants, the target market is not what it’s supposed to be. Let me explain. I […]

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How To Leverage Media and Public Relations in the Tech Industry. My Interview with Marketing and Communications Specialist Alessandro Magarini

Today, I am happy to welcome Alessandro Magarini. Alessandro has driven public relations plans and marketing lead generation activities across several communication agencies in Europe in the technology, finance, sport, leisure, and retail industries. Alessandro brings deep expertise in the IT sector, having worked for more than six years for VMware, the global leader in

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The Adoption of New Technologies in Business: My Interview with Digital Transformation Advisor Antonio Grasso

Today, I am excited to welcome Antonio Grasso. Antonio is a Digital Transformation Advisor, Founder & CEO of Digital Business Innovation Srl. Antonio is regarded as one of the top Digital Transformation influencers on artificial intelligence, cybersecurity, digital transformation, the Internet of Things, and blockchain. He is an advisor, and enterprise and public sector consultant and

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How to Develop Talents Without Spending a Fortune and Getting Better Results

January is a critical month for organizations to plan and define a budget for developing their own people. Most often, the result of this process leads to two possible scenarios: 1) organizations decide to invest a very small figure and do what they can 2) they put aside a large budget to embrace a long

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Why a Strong Sense of Urgency Shakes Complacency and Fights Mediocrity

A high sense of urgency is one of the common traits of successful people. When in place, it has a terrific impact on performance. Not surprisingly, company executives with a high sense of urgency lead and drive their organizations to better results. They think and work relentlessly until their vision and their goals are achieved.

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The Oil and Gas Crisis is not a Market Problem. It’s a Leadership Problem.

Fall. Doom. Decline. The words used to describe the current situation of the Oil and Gas industry are many. None of them inspire hope. With this in mind, last week I attended Adipec in Abu Dhabi with no much expectations to hear something different than “we need to sit tight and let the storm pass”.

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