Privacy Policy

This Privacy Policy sets out how AP Executive Coaching Ltd uses and protects all personal information in accord with the General Data Protection Regulation (“GDPR”) as adopted by the United Kingdom. We intend that it be compliant with the GDPR.

AP Executive Coaching Ltd is a UK company specialised in supporting business leaders and their organisations to thrive by helping them to solve their most pressing issues. To do that, AP Executive Coaching Ltd offers a combination of high-value services such as coaching, assessments, training, facilitation, workshops, retreats, advisory.

Ensuring that your privacy is protected is core to providing our services. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. To the extent that any information in the Cookies Policy conflicts with this Privacy Policy, this Privacy Policy controls.

AP Executive Coaching Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. We may also request your consent. This policy is effective from 01 July 2019.

Information That We Collect

In accordance with the General Data Protection Regulation (GDPR), AP Executive Coaching Ltd identifies itself as the Data Controller.

Information you provide to us. When you access our website, you may provide and we may collect (see also Cookies Policy) what is generally called “personally identifiable” information, or “personal information,” which is information that specifically identifies an individual. Examples of personal information include name, email address, mailing address, and mobile phone number. Personal information also includes other information, such as date of birth, geographic area, or preferences, when any such information is linked to information that identifies a specific individual. You may provide us with personal information in various ways on the website or through emails. For example, you provide us with personal information when you send us service-related requests.

Information Collected by Cookies and Other Tracking Technologies. When you use our website, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the website. Please review your web browser “Help” file to learn the proper way to modify your cookie settings. Please note that if you delete, or choose not to accept, cookies from the website, you may not be able to utilize the features of the website to their fullest potential.

Information We Automatically Collect. When you use the website, we may automatically record certain information from your device. This “automatically collected” information may include your IP address or other device address or ID, web browser and device type, the web pages or sites that you visit just before or just after you use the website, the pages or other content you view or otherwise interact with on the website, and the dates and times that you visit, access, or use the website. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all Users.

Information from Other Sources. We may obtain information, including personal information, from third parties and sources other than the website, such as our contacts in the industry. If we combine or associate information from other sources with personal information that we collect through the website, we will treat the combined information as personal information in accordance with this Policy. 

How We Use the Information We Collect

Our aim is not to be intrusive, and we undertake not to ask irrelevant or unnecessary questions. Moreover, the information you provide will be subject to rigorous measures and procedures to minimise the risk of unauthorised access or disclosure.

We use information we collect on the website or by commercial email in a variety of ways in our business, including the following:

We use the information that we collect on the website to operate, maintain, enhance, and provide all features of the website, to provide services and information that you request, to respond to comments and questions and otherwise to provide support to users.

We use the information that we collect on the website to understand and analyse the usage trends and preferences of users, to improve the website, and to develop new functionality.

We may use your email address or other information we collect on the website to send communications, including newsletters on the industry.

We may use “cookies” information and “automatically collected” information we collect on the website to: (i) monitor and analyse the effectiveness of the website and our marketing activities and (ii) monitor aggregate site usage metrics such as total number of visitors and pages viewed.

We may use your information as may be described in a notice to you at the time the information is collected, or in any other manner to which you consent.

Processing. By accessing or using the website or otherwise providing information to us, you consent to the processing and transfer of information in and to the other countries, which may have different privacy laws from your country of residence.

When we disclose information. Except as described in this Policy, we will not disclose or sell your information that we collect on the website to third parties without your consent. We may disclose information to third parties in the following circumstances:

We work with third party service providers to provide website or application development, hosting, maintenance, and other services for us. These third parties may have access to or process your information as part of providing those services for us. Generally, we limit the information provided to these service providers to that which is reasonably necessary for them to perform their functions, and we require them to agree to use reasonable security measures to maintain the confidentiality of such information.

We may make certain automatically-collected, aggregated, or otherwise non-personally-identifiable information available to third parties for various purposes, including (i) compliance with various reporting obligations; (ii) for business or marketing purposes; or (iii) to assist such parties in understanding our users’ interests, habits, and usage patterns.

We may disclose your information if required to do so by law or in the good-faith belief that such action
is necessary to comply with applicable law.

We also reserve the right to disclose your information that we believe, in good faith, is appropriate or necessary to (i) take precautions against liability, (ii) protect ourselves or others from fraudulent, abusive, or unlawful uses or activity, (iii) investigate and defend ourselves against any third-party claims or allegations, (iv) protect the security or integrity of the website and any facilities or equipment used to make the website available, or (v) protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights, property, or safety of others.

Information about our users, not including personal information, may be disclosed and otherwise transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which information is transferred to one or more third parties as one of our business assets.

We also may disclose your information as may be described in a notice to you at the time the information is collected, or in any other manner to which you consent.

Disclosure of Third Parties

Currently, the third-party providers that we use are

  • • Google
  • • Zoom
  • • Convertkit
  • • Calendly
  • • Paypal
  • • Buzzsprout
  • • Maverick Heroes Inc.

In the event that these change, we will amend the Privacy Policy to reflect the current provider and processors.

Retention Period

We will retain your information on our system until either:

  • You request we stop sending you information, or unsubscribe from any of our mailing lists
  • You do not respond to our checking with you that you wish us to continue contacting you about the service you requested

If either of these conditions are true, we will delete all the information we hold about you from your use of this website.

Your Rights

At any point while we are in possession of or processing your personal data, you have the following rights:

Right of access – You have the right to request a copy of the information that we hold about you, as well as the following information:

The purpose of the processing as well as the legal basis for processing.

If the processing is based on our legitimate interests or a those of a third party identified herein, information about those interests.

The categories of personal data collected, stored, and processed.

Recipients or categories of recipients to whom the data may or will be disclosed.

If we intend to transfer the personal data to a third country or international organisation, information about how we ensure this is done securely. The EU has approved sending personal data to some countries because they meet a minimum standard of data protection. In other cases, we will ensure there are specific measures in place to secure your information.

How long the data will be stored.

Details of your rights to correct, erase, restrict or object to such processing.

Information about your right to withdraw consent at any time.

How to lodge a complaint with the supervisory authority.

Whether the provision of personal data is a statutory or contractual requirement, or a requirement necessary to enter into a contract, as well as whether you are obliged to provide the personal data and the possible consequences of failing to provide such data.

The source of personal data if it wasn’t collected directly from you.

Any details and information of automated decision making, such as profiling, and any meaningful information about the logic involved, as well as the significance and expected consequences of such processing.

Right of rectification – You have a right to correct data that we hold about you that is inaccurate or incomplete.

Right to be forgotten – In certain circumstances, you can ask for the data we hold about you to be erased from our records.

Right to restriction of processing – Where certain conditions apply, you have a right to restrict the processing.

Right of portability – You have the right to have the data we hold about you transferred to another organisation.

Right to object – You have the right to object to certain types of processing such as direct marketing. Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

Right to judicial review – if we or a third-party provider dealing with your information on our behalf refuses your request under rights of access, we will provide you a reason as to why. You have the right to complain as outlined in clause 3.6 below.

All of the above requests will be forwarded on should there be a third party involved (as stated in 3.4 above) in the processing of your personal data.

We accept a passport, driving licence, birth certificate, or utility bill (from last 3 months) when information
on your personal data is requested.

Your Choices

You may, of course, decline to share certain personal information with us, in which case we may not be
able to provide to you some of the features and functionality of the website.

Promotional and Newsletter Communications: If you receive a commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt-out from receiving commercial email from us, and any other promotional communications that we may send to you from time to time, by sending your request to us by email at [email protected] or by writing to us at the address given at the end of this policy. We may allow you to view and modify settings relating to the nature and frequency of promotional communications that you receive from us in user account functionality on the website.

Please be aware that if you opt-out of receiving commercial email from us or otherwise modify the nature or frequency of promotional communications you receive from us, it may take up to 10 business days for us to process your request, and you may receive communications from us that you have opted-out from during that period. Additionally, even after you opt-out from receiving commercial messages from us, you will continue to receive administrative messages from us regarding the website.

Account Information and Retention: You may update, correct, or delete your profile information at any time by contacting us at the email, postal address, or telephone, as long as we are satisfied as to your identity. Please note that while any changes you make will be reflected in active user databases instantly or within a reasonable period of time, we may retain some information you submit for satisfaction of legal obligations, or where we otherwise reasonably believe that we have a legitimate reason to do so.

Cookies: Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies or to prompt you before accepting such a cookie. Please note that, if you choose to remove or reject browser cookies, this could affect the availability or functionality of the website.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect. 


If you wish to complain about how your personal data is being processed by us or a third party named above, or how your complaint has been handled, you have the right to lodge a complaint directly with the supervisory authority and us by one or more of the methods listed below. We will provide contact information for our third-party processors on request.

Your acceptance of these Privacy Statement terms

By using any of the sites within our web site network or our Services, you unconditionally agree to be bound by this Privacy Policy.

Our Contact Information

Please contact us with any questions or comments about this Policy, your personal information, our use and disclosure practices, or your consent choices, including deletion of your personal information to the extent we are keeping it by consent, through one of the methods below:

AP Executive Coaching Ltd
20-22 Wenlock Road
London, N1 7GU
United Kingdom
Telephone: +44 7702 518339
Email: [email protected]



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