A crisis like this demands significant action, now. Great leaders are forged during a crisis because they are willing to try things that normally wouldn’t consider. They decide to take calculated risks and bold actions that change the trajectory of their company. On the other hand, many others freeze. They sit and wait. In the best scenario, they develop incremental strategies that aren’t really either innovative or competitive. Let’s clear the air first and get rid of these dangerous perceptions:
- There is no way to thrive during a pandemic
- Focus on what you can control. You can’t control the market or the outbreak. So, don’t waste any time on external factors. Learn how to adapt in the new context so keep your business alive and in-demand.
- Take full responsibility and ownership of your new problems. Build a sense of urgency to solve them. Explore different options and ways to find solutions. Experiment or use proven systems.
- My strategy is good enough
- Focus on three things: your clients, competitors, offerings. Your clients are still buying, but differently. What are they thinking right now? Do they have new fears and issues now? What are your competitors doing right now? Are they offering something different and more effective these days? What about your services? Are they solving your clients’ most pressing issues or not? You get the idea, right?
- Focus on a few priorities. You don’t have time to rebuild the whole business to get short-term results. Build the foundations by all means but you have to include early wins to get immediate traction and mojo back.
- There is no money on the table anymore
- Learn to assess your clients more and better. This is not a time to impress them (in my world though, there is never a time to impress…). They need to be in the spotlights, not you. Are you assessing them right now?
- Focus on value and help. During challenging times, the best way to avoid getting ignored is to provide lots of help and value in all different ways. This must be your priority. Give away. Give for free what you can. Monetise later (and later could be just a few days after you gave that..)