What does it mean to stand in front of adversity as a female CEO in a male-dominated world?
Cristina Scocchia – CEO of illycaffe’ – is a great example of that. Throughout her career, she found herself in challenging contexts where she needed to turn around businesses. And she did.
About Cristina: She started her career at Procter&Gamble, and moved up the ranks until she became CEO of L’Oréal Italia in 2014 and she led the return to growth of the company in a challenging economic environment.
From 2017 to December 2021, she acted as CEO of KIKO, a leading make-up company that she has led to a successful turnaround thanks to a business plan based on product innovation, digital transformation and geographical expansion in Asia and the Middle East.
Since January 2022 she has been CEO of illycaffè, and also a member of the Board of Directors of EssilorLuxottica and Fincantieri. In June 2019 she was awarded the Legion d’Honneur. In 2022, Forbes and Fortune included her in the prestigious ranking of the most influential female leaders.
In my conversation with her on The World Class Leaders Show, Cristina shared her story, from humble beginnings to leading major international companies through pivotal turnarounds. She also shared her unique leadership style, thoughts on diversity, and insights into achieving work-life balance as a mother and top executive. You’ll be motivated by Cristina’s passion for business ethics and commitment to building sustainable, purpose-driven brands.
“Leadership doesn’t mean power. Leadership means responsibility. You need to care about your people first, and then you need to care about everything else after.”
“If you want to grow, you need to win consumers’ minds and hearts. You need to talk to their minds with functional benefits and their hearts with emotional benefits.”
“I always see the glass half empty. I want to improve, but I don’t enjoy what I achieve. If I could advise my 20-year-old self, I’d say ‘Appreciate and celebrate every success'”.
“Meritocracy is key. We need to evaluate people and give opportunities based on skills and talents, regardless of gender, background, or other factors.”