023: Why C-Suite Leaders Should Have a Personal Brand with Jeffrey Hayzlett

It doesn’t matter whether you are an employee, a corporate officer, or an entrepreneur, a key factor for success is to stand out from your peers and be recognized for your essential characteristics and attributes. By building a solid and cohesive social media presence across multiple platforms and embracing opportunities to give back to your community, you can establish yourself as a category leader and control your own narrative.

For episode # 23 of my podcast, the World-Class Leaders Show, I interviewed Jeffrey Hayzlett, Chairman and Founder of C-Suite Network, home of the world’s most trusted network of c-suite leaders. Hayzlett is most widely known for the role he played in the transformation of Eastman Kodak, where he helped the company reinvent the brand and embrace the emergence of new media. Hayzlett remains active on many corporate boards and is a Hall of Fame public speaker and best-selling author.

Tune into the podcast episode for more about Hayzlett’s revolutionary approach at Eastman Kodak, and to hear first-hand advice and suggestions from an innovative superstar of digital marketing. 

During the episode, we’ll cover:

  1. How to create the Professional Brand of You
  2. Why we should all be Media Companies in today’s world
  3. The value of controlling your own narrative 
  4. Establishing category thought leadership.

You can reach Jeffrey Hayzlett at his website https://hayzlett.com/contact/ and via email at [email protected]. Follow him on Twitter: @JeffreyHayzlett

You may also wish to purchase his best-selling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, The Mirror Test and The Hero Factor: How Great Leaders Transform Organizations and Create Winning Cultures.

Want to send me a note? Connect with me either on LinkedIn or by email at a[email protected].

For more information about Andrea’s work, go to:

Read the article related to this podcast: https://www.andreapetrone.com/why-c-suite-leaders-should-have-a-personal-brand-article/



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